As retailers race to provide a seamless multichannel experience for consumers, there is one are for concern – e-receipt return fraud. The term mutlichannel (or omnichannel) is more than a buzzword. Today’s consumers are accessing retailers via a variety of channels – in-store, mobile, tablets, online and through social media – and they expect to be able to have the same customer service interactions (including questions and returns) via all of the brand’s properties. This is why retailers are allowing consumers to purchase an item online and return it in-store. Criminals, however, are finding ways to beat the system.
Score: 6.0, Votes: 6